Trading & Distribution

 

This division is led by Bridex Singapore Pte Ltd, which is engaged in the wholesale, trading and distribution of well-known brands of low voltage (LV) electrical and electronic components and equipment. Bridex is the exclusive distributor of the in-house technologically advanced Bridex and Rudolf™ brand of power distribution, protection and control products in Asia.

Headquartered in Singapore, Bridex is presently the leading trader and distributor in the Asia Pacific region with overseas subsidiaries established in Australia and Vietnam. The robustness of the regional presence provides a competitive advantage in working with customers. The close proximity allows for quicker reaction and response to customer needs and efficiency in sales support, thus providing better means of anticipating customers’ requirements.

This division represents a number of global MNCs including hager, Mitsubishi, Schneider, Socomec, Broyce Control, Katkos and others. These companies manufacture complementary equipment to Rudolf™ products. The division has matured from its early days in 1978 as a manufacturer of current transformers in Singapore and has evolved to become a premier Multi-Specialist Distributor in the Asia Pacific region.

The in-house development and manufacturing of the Rudolf™ range has provided Bridex with the ability to focus on innovation, which allows customers’ needs to be met swiftly and effectively. Bridex is able to offer a comprehensive range of power quality solutions, motor controls, meters, switchgear and instrumentation products to customers in the industrial and building sectors. Its strength as a multi-specialist distributor enables Bridex to cater to specialised requirements.

 

 

 

 

 

Coiling Machines used in the manufacture of Current Transformers.

 

The Trading and Distribution division regularly reviews its portfolio, product & service offerings and business processes in order to optimise its strengths and competitiveness. The nature of Bridex’s business is to capture the critical mass of component requirements from all levels of the construction market. Due to the diverse product offerings, the direction of this business division is to focus on volume generation per customer count compared to project count.

The division’s product offerings are structured around technologically advanced electronic products such as:

• Rudolf™ products – controllers, instrumentation and power quality systems
• Distribution & Protection products
• Lighting products
• Installation equipment
• Industrial Control products
• White & Brown products – Electrical wiring accessories and fittings
• Medium Voltage equipment
• EVA Digital power meter – Highly accurate micro-processor based digital meters that display integrated electrical parameters such as energy, power, harmonics, current and others
• Protection instruments for high-end industries – Surge / IDMT protection relays
• Integrated automatic transfer switches
• Meters – Digital amp-meters, volt-meters, multi-function meters, power meters
• Encapsulated current transformers

 

For more information, please visit our Trading & Distribution website here